During your lifetime, there will be countless formal or informal times that you have to present ideas. It may be a personal presentation, or it may be a business presentation, but the general guidelines are going to be the same, so there are a number of tips that you can follow to give yourself a better chance of getting your point across.
Bringing out four points from observation and from theory, consider prioritizing getting the timing right, being sure to have the right physical display (if required), knowing your audience – their needs, wants, desires, background, prior disposition, etc. – and not being afraid to ship and adapt on the fly.
Get the Timing Right
When it comes to your business presentation, there are going to be two very common complaints. One, that your presentation was too long, boring, and/or detailed. Two, that it was too short and didn’t give enough information. The timing, the length, of your presentation is so vital to getting your message across that you must get it right! What this means is that you should practice in front of people until you find the right pocket. This could be in front of friends, family, or co-workers at first
Find the Right Display Template
You can purchase and set up amazing presentation displays. There are companies that specialize in certain sizes for certain types of trade shows, and there are also DIY guides that help you figure out how to use themed colors, certain types of arrangements of tables, chairs, and monitors, or other things like that that will help convey your message. Because certain companies have more experience than others in the professional world of presentations, you should always look for the ones that seem to have the most genuine reviews behind them, and those are typically the easier ones to search for online.
Know Your Audience
If you don’t know your audience, how are you supposed to know what to say? What is the demographic that you’re selling your idea to? What age of people are going to be listening? Sex? Gender? Basic standard of living? Educational level? It isn’t difficult to cater your word choice to what your audience is going to understand, and that needs to be a vital part of your business presentation plan.
Ship and Adapt
With the speed of technology and the amount of information available these days, it’s more beneficial than ever to get your idea out there, get feedback, make adjustments, and get it out there again. This goes for products, and this goes for ideas. If part of your presentation didn’t work, don’t quit – learn from it! Seth Godin’s blog is a great place to learn how to make your mark through presentation as well.