No business can afford to neglect the importance of its online presence if it wants to excel in its sector. Don’t worry though, having a strong online presence needn’t be hard work. Just read these 6 tips.
Don’t Hide Important Information
If someone visiting your website wants to find your contact details or a link to your Twitter feed, whatever you do, don’t make it hard for them. All your essential information should be easy to find, and your website as a whole should be easy to navigate.
Too many websites are full of clutter and unnecessary information. If your website is overcrowded, consider redesigning it and bringing in a cleaner, fresher approach. It’ll do wonders for your business.
If You Offer Content, Keep it Coming
Blogging and creating interesting content to post on your business’s website and social media channels is a great way to drive up interest in your brand. But there’s nothing worse than an inactive blog that lies dormant for most of the year.
My tips would be, either start a blog or don’t. But don’t start blogging only to lose interest in it after a few posts. This will reflect badly on your business and annoy people who became interested in your initial blog posts.
Improve Your SEO
SEO stands for Search Engine Optimisation. And it’s the process of making sure your website can be found easily when people are using search engines to search for words that are relevant to your business.
You should make sure your social media accounts are optimised too by using keywords that are relevant to your business in the ‘info’ pages. If you produce content on your website, make sure people can share it as this will build strong links and boost traffic to your website.
Use Responsive Web Design
If your website doesn’t use responsive web design, you’re limiting the reach of your website, and that’s not good for your brand. Responsive web design allows people using mobiles phones and tablets to access your website.
A lot of people don’t browse the internet on desktop computers anymore, so don’t ignore these people!
Use Calls to Action
Your website should make it clear what you want visitors to do. That means encouraging them to click on links that take them to further information on your website or your online shop.
Don’t leave visitors to your website to fend for themselves and spending ages trying to find where they want to be on your website. People will get bored very quickly and look elsewhere instead.
Keep Looking for New Ways to Improve Your Website
Online capabilities and technologies are advancing all the time. They never stand still, so that means you can’t afford to stand still either. You need to be looking at the latest software and trends to see if they can improve your website.
Improving your online presence can seem like a daunting challenge if you’re not the most computer literate. But it’s vital to make the effort, so employ these tips today!
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