See if the following sounds familiar? “What do you do for a living?” “I work in the SEO industry.” Silence. If you are a marketer, you are very familiar with these types of conversations even though search engine optimisation is a very popular service that is in high demand within the digital landscape of today. […] 
The issue of online security has regularly returned to the mainstream media’s agenda recently, following incidents such as the Dyn cyber-attack in October and allegations that the US election was affected by foreign hacking. It’s left the online world looking more vulnerable than many of us might have previously thought – but there remain ways […] 
Managing a bed and breakfast is rewarding, and can allow you to enjoy a more laid-back lifestyle, but it certainly isn’t without its drawbacks. Luckily, the internet is awash with useful tools that can be used to increase occupancy rates, manage bookings and give you more time to spend doing the things you want to […] 
A customer review, whether you love them or dread them, is an asset to your business because it provides an honest account of how well your business is currently performing. Regarding the product or service you’re trying to market, a review can help you improve business standards and increase revenue. In an age where the […] 
Of all the business expenses employers naturally look at with the view of perhaps cutting back a bit on them and adding to the bottom line, the cost of your employees taking breaks at work is one which has previously been rather challenging to accurately gauge. Paper cup and disposable catering specialist, Inn Supplies, breaks […] 
The question that writers have been debating for centuries is; how much content would be considered too much? SEO experts have for many years emphasised the need for long-form content. In an era where keyword optimisation is critical, many have been of the belief that longer content results in more keywords, meaning there will be […] 
