Cost-effective Methods to Create a Professional Business Image

Starting a new business involves a lot of work and many challenges to overcome. One of the hardest aspects can be to develop a reliable and professional reputation that gains the trust of potential investors and clients so you can quickly expand the company – reputation is a tenuous concept and not always easy to quantify, so it can be hard to know where to begin and whether or not you have succeeded.

Forming such a professional business image can often be expensive, too, from buying or renting property as a base for the company to all the other overheads this involves; these are often expenses very few new businesses can afford, which can make it substantially harder to establish yourself as a worthy player in your industry. There are, however, cheaper ways to forge a professional image for your company and help it get off the ground.

Portrait of a smart young businessman working at office with his colleague

Develop a Uniformed Brand

Setting up a website is essential for every business nowadays and it is incredibly cheap to do. Making the most of online resources, opening social media accounts as well, is the cheapest (often free) way to quickly spread word about your new business and get it noticed by relevant people.

Developing a brand and keeping it consistent across all these platforms instantly generates a professional appearance. Create email addresses using your company name and signatures, along with printing plenty of physical business cards. This is a minimal expense and done by most other businesses but will show you’re in the same league.

Use Virtual Offices

Buying or renting office space is usually one of the largest expenses for any business. If your company is only small and working out of someone’s home, outsourcing a lot of work or just doesn’t require an office full-time, then using a virtual one is a great idea.

A virtual office means you pay a relatively small fee, compared to renting and using physical office space, to use the address and certain other features of the place. This provides your company with a professional looking phone number and address for post to be sent to, while any client and investor meetings can be set up in one of the meeting rooms. This is all at a fraction of the price of buying or renting a full office, and is definitely worthwhile for the prestige a desirable address can convey.

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Lease Smart Vehicles

Making a great first impression is incredibly important in life in general, but for building up a new business’s reputation it is essential. Buying executive cars is expensive but turning up for meetings with investors in a clapped out old Ford Fiesta just screams of desperation.

Instead, lease a vehicle or two as this gives you access to a brand new car for much less compared with buying. Driving it creates the air of a successful business person to make a great first impression on clients and investors.

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