Could you be focusing on too much content?

The question that writers have been debating for centuries is; how much content would be considered too much? SEO experts have for many years emphasised the need for long-form content. In an era where keyword optimisation is critical, many have been of the belief that longer content results in more keywords, meaning there will be better search relevance.

However, marketers must understand that great content is never about word count rather it’s about creating the perfect experience for the consumers.

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Changes in SEO

In the earlier years, algorithms used to be keyword-centric, but today, consumers are not looking to get into a search engine and find a keyword-stuffed page. They are so far trusting pages by offering their needs on the go; the reason Google, for instance, has steadily changed its algorithms to make the user experience better.

So what Google does to rank a page is that it does not focus on the amount of keywords provided rather the quality provided. Normally, Google rolls out major algorithm updates that affect search results in a huge way. Find out when these changes happen to understand the variations in the organic traffic and rankings.

The Ideal Content-Length

How does content length affect user experience when you want to increase your traffic? In 2012, experts suggested that the best length for a blog post was between 500 and 700 words for consumers to quickly read and repost.

Later in 2014, experts realised that search engines were interested in well-researched content with good sources. This led to higher-quality content that was supposed to boost brand image. According to data provided by HubSpot, content exceeding 2000 words is currently performing well with desktop backlinks and high social shares.

These are the two most powerful metrics known to give more traffic to an online page. High-quality content does not mean too many unnecessary words stuffed with keywords. In fact, such are the posts some marketers use to trick Google and boost their website traffic.

Understand that Google algorithms change around 500-600 times a year, which means such marketing strategies are quickly noticed and penalised. Apparently, the mobile version is the complete opposite of the desktop in terms of shares and viewership. On mobile, readers are interested in low word count that does not exceed 700 words.

The important thing to remember is that different consumers are looking for varying experiences. What’s more, you will be rewarded by the search engines for creating one that is great.

Customers needs are the real guide to create your content

When it comes to the length of content, it is dangerous to adopt a word count of more than 1700 words. These days, many people are more dependent on mobile and want content they can read through quickly. In fact, great content is more about delivering what consumers need.

When writing content for your website, always ask yourself if you are creating it for the search engines or the consumer. Low conversion rates and poor SERP result from the need to please your Google Bot experience and not your audience.

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