So you want to cash in on the gold mine that is the courier industry. You have your company set up and now you are looking to expand into new territories, but you’re unsure where to start? Then not to worry all you need to do is read on for some inspiring tips on how you can grow your business in today’s competitive marketplace.
Offer more services
Expand on the current services you are offering. For example, if you are currently a bike courier who delivers parcels then you could invest in a motorbike in order to cover more ground. If you have enough money perhaps you can set up in a secondary location. Maybe you can simply just buy a bigger van so you can deliver more loads. Find a niche in your area and try it out.
Do you often return home with an empty van? One quick and easy way to get more work is to join delivery auction websites like Shiply. This website allows you to find quality return loads and quote for it in reverse auction format similar to eBay. Customers can leave you feedback and can help you build up your reputation and win more deliveries.
Advertising
Step your advertising up a gear. Nowadays there are so many different advertising platforms available to us. So, a try out as many as you can and see what work for us. Start with social media. It’s free and your customers are already on there. And if you have the time then why not blog? Create content worth sharing that will generate a buzz from potential customers.
If you don’t have one already invest in a website. This will build trust and credibility. You can then post success stories and customer feedback adding a more personable touch to your business.
Brand your van. Get die cut stickers for your van that have your company name on it and contact details. This is a fantastic way of reaching a high volume of customers and will make you look more of professional.
Be The Best
Simply do an amazing job. This may sound obvious but if you provide the customer with an absolutely flawless service they are more likely to remember you and become a repeat customer. Did you know it can be 10 times costlier to acquire a new customer than to keep an existing customer? Happy customers will spread the word and people are far more likely to use a recommended service then one they have never heard of before.
If you do receive negative feedback or a complaint from a user, try to turn this into a positive and learn from your mistakes. Respond to them in a courteous way and get your side of the story across. It never hurts to apologise.
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