Is it time for you to design a new website? It’s not an easy process. But a great website is the cornerstone of any business, marketing campaign or online community. So, here are the 4 things yours needs.
A Contemporary Design
The design of your new website is probably the single most important factor in the process. The aesthetic design of the website will affect how people see the website when the first land on it. If it looks old and boring, people will think that you’re behind the times and not young and fresh. But a young and fresh website is probably what your users want.
The design of the website doesn’t just concern how the website looks to the eye though. It’s also about how the website functions and how usable it is for visitors. It needs to be navigable and usable. It’s no good having a website that looks great if your visitors have no idea how to get around it. That’s a recipe for disaster. Get a web design by Thomas Design to be safe.
Make sure you have plenty of links on your website. Firstly, building links to and from other websites is a sure-fire way to make sure your website will rank high up on search engine results pages. That’s something that every website owner needs to be thinking about because SEO can’t be ignored.
But it’s not just those kinds of links that are important. Internal links are key for boosting traffic and advertising revenue too. And don’t forget social media. If you want to get the most of what social media has to offer, you’re going to have to link to your profiles on the homepage. You’ll have to link from your social media accounts to your website too.
Your brand needs to leap out of the screen as soon as you log onto a website. This is the only way of creating brand consistency and brand awareness on the internet. When there are so many brands vying for the interests of the consumer, being consistent will really help you get ahead of the competition.
So, make sure that you have a logo that sums up what you do and includes your brand name. This logo should them be front and centre to people when they land on your website. We’ve all visited website that look very elegant and stylish but fail to tell us what they are. Don’t fall into that trap.
A Central Focus
Your website is never going to be all things to all people. This is something that a lot of people forget. A niche target and a central focus in often much more valuable than a broad appeal is. So, decide what it is you want your website to do, and then make sure that it does it well. It’s not easy, but it’s necessary.
Sit down with your partners, colleagues or associates and talk about the purpose of the website. It needs to be designated clearly before you can get your website right.
If your new website manages to strike the right note on these 4 points, you’re heading towards success.
Latest posts by Ken (see all)
- Why your business needs kerb appeal - February 18, 2019
- The trading business doesn’t require too much attention - January 15, 2019
- How to plan your career in the investment industry - January 9, 2019