When looking for a business to buy from or invest in, it’s always great to choose one with an outstanding USP (Unique Selling Proposition). It may be the way they advertise, the way they sell products or certain services that they offer that distinguish them from similar companies. We’ve put together a list for you to take a look at of 5 businesses with great USPs that stand out in the market, are inventive and unique.
Dingmaster’s ‘Get A Quote’ feature
With Dingmaster’s ‘Get A Quote’ feature, you can receive a quote to remove any dents or scratches from your car quickly. All you have to do is send a photo of your dent or scratch using their online service, which they will forward on to one of their removal specialists who will contact you with a quote. Using today’s technology, Dingmaster has successfully created a service that is simple and easy, resulting in quick quotations and happy customers every time.
TOMS’ ‘One For One’ model
TOMS have been famed internationally for their charitable model, ‘One For One.’ Originally only selling shoes, this company would donate a pair of shoes to a person in need for every bought in store or online. This has now grown into something much larger, and the company now help to provide eye treatments, improved access to clean water, and training for doctors to make birth safer through the sales of eyewear, coffee and bags. They have made giving easy and a lot more fashionable.
Kiva – ‘Loans That Change Lives.’
Kiva is a non-profit company with a mission to connect people through lending to alleviate poverty. People are encouraged to lend as little as $25, and that money helps towards someone growing a business, going to school, accessing clean energy, or realising their potential. It isn’t a donation, though, and Kiva has a 97.2% repayment rate, so almost every penny loaned is repaid. You can choose where you want your money to go, so you can be sure you’re helping an area that you think needs it most.
Avis – ‘We’re Number Two. We Try Harder’
The car rental company, Avis, launched a revolutionary advertising campaign in which they addressed the fact that they were the second-largest car rental company, after Hertz. Where this would usually be a negative thing, they turned it into a positive, by showing that they ‘try harder.’ After this campaign, Avis’ market share went from 11% to 35% in just four years. It’s amazing how much a clever slogan can impact a company.
Domino’s Pizza – ‘You get fresh, hot pizza delivered to your door in 30 minutes or less – or it’s free’
If you’ve ever wondered why Domino’s is so successful, it could be down to this bold statement that they have used for years. This slogan almost challenges customers to buy from Domino’s, as there could be a chance of a free pizza, therefore boosting their sales. It is a perfect example of how using words can convince people into buying your products without too much hesitation.
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