There are no sure things in the world of marketing. However, if you had to name one thing that will come true, you would not go wrong with saying that mobile marketing will eventually become the biggest thing in marketing. We are still not there and there are obstacles to this happening in the next few years, but we have set on a course were mobile marketing is increasingly important. As we move along this course, we are seeing some trends and you should definitely take notice of the following five.
Since the dawn of mobile marketing, we have seen a certain trend that is currently beginning to change. Namely, people used to receive their marketing messages on their mobile devices, do some research and then purchase on a PC or a laptop. However, as we mentioned, this is beginning to change and more and more consumers are looking to have the entire experience on their mobile devices. As a result of this, many retailers who previously only did mobile marketing have invested in mobile app development to take advantage of this new trend.
2. Rise of Mobile SEO
Whether you like it or not, search engine optimization is a part of the modern marketing landscape and there are no two ways about it. For a long time, mobile marketers did SEO only haphazardly, purely for the purposes of not lagging behind.
Nowadays, however, we are seeing a trend of mobile marketers really being proactive with their mobile SEO efforts. It all started with Google making moves towards penalizing sites that are not mobile-friendly and it has only moved faster since then.
This article from Yoast goes to great lengths in explaining mobile SEO and the future of it.
3. Augmented Reality
Everyone is working on augmented reality. There are devices and software coming out on almost daily basis and marketers are taking notice. More precisely, everyone started paying attention when Pokemon Go broke the internet for about a month and people realized the massive potential of this technology.
Nowadays, we are seeing some truly amazing marketing campaigns taking advantage which use augmented reality and mobile devices.
A great example of this is the work of a company called Modiface which sells its solutions to beauty companies. For instance, they do apps customers stand in front of the screen, have their face scanned and then try out different types of makeup without actually applying it to their face. Their technology is a great way for beauty products manufacturers to show off their products in an innovative way.
You can find plenty more examples of augmented reality mobile marketing here.
4. Data-Driven Personalization
One of the main promises of mobile marketing has always been the possibility of personalization that was supposed to put an end to mass marketing. While this has proven to be much more complicated than anyone thought, it is a trend that will stay with us.
More precisely, it is a trend that is getting stronger and stronger, with marketers receiving more and more data from the potential target segments and getting access to increasingly sophisticated analytics software that ensures they can use this data in a meaningful way.
We are still a long ways away from mobile marketing that targets an individual, but the targeting is getting better with each month that passes.
5. Unexpected Resilience of Message Marketing
The death of message marketing has been heralded for more than a few years now, with all kinds of “experts” saying that it is a dying industry. All the while, text message companies have been doing perfectly fine, with new services and features coming out regularly.
The reason – text marketing still works very well. Another big reason is that it has evolved and it has become integrated with other types of mobile marketing.
It may not be as fancy as augmented reality or some other mobile marketing trends, but its fantastic resilience is a trend in itself.