Business is competitive. This is just a fact you are going to have to accept, particularly if you are just starting out. You need to find a way to make your company or business unique and commercial. It is important that you understand how to make your company is a commodity. You need to sell it effectively. Let’s look at some of the ways to do this that you may not have yet considered.
This is a brilliant option if you are beginning a startup business. You can get setup without investing a lot of cash that may not have. This is where the idea of selling your business as a product comes into play. You have to attract investors. If you are using crowdsourcing to fund your project, then you are looking to attract regular consumers. They will donate a lot or a little of their hard-earned cash to get your service up and running. But only if it is something that appeals to them. How does this relate to marketing? Before you even begin you have your first customers. These will be the people who funded your company and anyone that sees your idea on a website like Kickstarter.
If marketing is the nail, the internet is the hammer. It literally pushes the message from all directions into the customer. Using SEO, you ensure that you are at the top of the search page. When consumers look for a product or company yours is the first one they see. Do not underestimate how important this is. Customers like to be spoon-fed what they want. They do not want to go searching the internet looking for the best product. They want it as soon as they type in the keyword. You can do this for free or spend some cash. Spending cash means your link will be at the top of the page in the sponsored list. A guaranteed thirty percent of consumers click on these sponsored links.
What do people look at more than ten times a week? One average 1500 times. That is a lot of marketing potential you may be missing. How can it be used? You can research mobile application development. Companies that specialise in this work with businesses to adjust an existing model. They develop apps that will be useful to your employees and your customers. This makes your business more interactive and accessible.
You can do this one of two ways. Get in touch with a bigger company. Ask if you can use their help to market your own business. Your business may be able to offer a service that a company needs. Or, you might just be able to offer the right price to get a piece of their market. This is what happens when you see the camera zoom in on an actor drinking Coke or Pepsi during a movie. Or, you can work with a smaller company.They may need a little help with funding their own marketing. A problem shared is a problem halved.
Using these techniques you can make your business far more attractive to customers. In turn, you will see huge increases in profit.
Latest posts by Ken (see all)
- Why your business needs kerb appeal - February 18, 2019
- The trading business doesn’t require too much attention - January 15, 2019
- How to plan your career in the investment industry - January 9, 2019