When it comes to marketing any service, the 4 Ps of marketing have long been promoted. Those 4 words starting with the letter P are product, price, promotion, and place. But today, marketing has a new platform. The digital age has not only arrived, but it is also firmly embedded in our psyche. As a […] 
It doesn’t matter whether you’re a huge multinational, an up-and-coming startup, or even your local mom-and-pop shop. Every business needs marketing in some form. Without it, you’re heading straight to insolvency. And now businesses have upped their game by incorporating new technology such as automated marketing. Even a few automotive and car repair companies can […] 
When running a successful business, planning, and implementing a strong marketing strategy is key. Marketing is essential to exposing your business to a wider audience, the benefits of this is to gain brand recognition, impressions, and an increase in customers. To explain further, Adele Thomas, owner of Distinctive Confectionery, shares her expertise on how businesses […] 
The statement “investing has never been easier” might always be true due to technological progress, but today online trading is particularly accessible and inviting for everyone. With the use of simple apps offered by popular brokers, trading can seem more like a fun game than the serious management of money. But it can be said […] 
By posting videos and pictures of yourself and other things around you, Instagram encourages you to explore and show off to others what it is like around you. It is the best way to share pictures and videos of people who are living in your community with the community. The primary benefits of Instagram followers […] 
Of the many businesses that become part of the negative stats and fail within their first three years of formal registration, many go by the wayside as a result of very basic fundamental mistakes in building an enterprise. While it’s definitely not the be-all and end-all of business success, branding is a very important part […] 
A website serves as the foundation of your digital marketing strategy. It helps potential customers find your business, gain trust, move through the buying process and come back for more. But in order for any of that to happen, you need to ensure that the right elements are in place. Let’s take a look at […] 
Online culture is changing everything we know about everything. In terms of starting a business and marketing yourself, what worked ten years ago may well be ineffectual today. One of the most significant changes has come from how clients discover new information. Going back 20 years, if you needed to promote yourself and your business, […] 
