Of the many businesses that become part of the negative stats and fail within their first three years of formal registration, many go by the wayside as a result of very basic fundamental mistakes in building an enterprise. While it’s definitely not the be-all and end-all of business success, branding is a very important part […]
A website serves as the foundation of your digital marketing strategy. It helps potential customers find your business, gain trust, move through the buying process and come back for more. But in order for any of that to happen, you need to ensure that the right elements are in place. Let’s take a look at […]
Online culture is changing everything we know about everything. In terms of starting a business and marketing yourself, what worked ten years ago may well be ineffectual today. One of the most significant changes has come from how clients discover new information. Going back 20 years, if you needed to promote yourself and your business, […]
There are no sure things in the world of marketing. However, if you had to name one thing that will come true, you would not go wrong with saying that mobile marketing will eventually become the biggest thing in marketing. We are still not there and there are obstacles to this happening in the next […]
Marketing and HR are considered two entirely different domains of a business organisation. However, they do share some points of parity. These common factors can provide a good foundation to foster a mutual collaboration and devise groundbreaking approaches and strategies to pursue organisational goals and visions.