Cost-effective marketing options

Marketing is a tough game and with the almost daily introduction of new methods, it’s hard for companies to identify what techniques to use when creating their marketing strategy, and what will give them the biggest return on investment.


If you’ve got a smaller budget, it’s even harder – where do you channel a limited budget? We have a list of some of the techniques you may want to focus on, with the help of button badges specialist Badgemaster.


If you do one thing, and one thing only, make sure you get a website. Not only do they give you exposure by allowing you to appear in Google search results, it allows people who already know your business to look you up. You may require specialist help to appear in the search results for your chosen keywords, so getting advice from an SEO professional is advisable.

Google Adwords

To attract people to your website, you can also test out Google Adwords. This works by displaying text adverts on Google results – and you’ll only pay when your advert is clicked.

Social media

An effective way to promote business to consumer (B2C) organisations is to advertise on social media, including Facebook, Twitter and LinkedIn. You can reach brand new audiences by creating a social media advert (include some info about your business, some attractive imagery and a link to your website) and you’re ready to go. With Facebook in particular, you can really narrow down on the type of audience you want to promote your message to.

Local PR

If you have positive news that you think is worth sharing, it would be beneficial to write a press release about it, and syndicate it with local and industry journalists to get your business into local publications and online journals for free.

The types of stories that they may be interested in are local events, opening a new branch or having a recruitment drive; something positive that benefits others. When you’re writing the press release, do so by answering the five W’s: who, what, where, when and why. Include quotes from company influencers, so that journalists have a company representative to quote if they want to reproduce the article.