Using digital media successfully is an imperative part of running a top-quality business, but what exactly is it? It is a term used simply to describe media that can be created, viewed and shared using electronic devices. It sounds a bit more complicated than it actually is, so continue reading for our five top tips.
- Up your social media game
No business can really survive without having social media in their plan of attack. A considerable number of people use it daily and therefore, without it, you are unlikely to thrive. Ensure that you are present on a range of platforms, and you post regularly to prevent people from assuming you are no longer active. As well as publishing and sharing things on a regular basis, be sure to interact with your customers, potential and existing.
- Sort your website
What is the point in having a website if the information contained within it is outdated? Someone could be searching for the services you provide, stumble upon the website and then realise it is not up to date and leave, no longer a potential customer. It is essential to have a site that is easy to navigate, contains relevant and important information and looks good. Employing the services of a professional might be best if you are not up to scratch with this.
Another thing you could add to your website to ensure your visibility in search engines is a section dedicated to blogging. Posting regularly on matters relevant to your industry will help to drive traffic to your website and, when done well, can support you to becoming higher up in the list of search results. Be sure to work on the SEO aspect of your content too. You can also use your blog to promote any special offers you have. Content related to your business and its sector could impact on potential clients’ view of you, making you seem more knowledgeable and genuine. If the idea baffles you, you may wish to consider some further training via an online provider such as Maryville University, ensuring you know exactly what you are doing.
- Be mobile-friendly
Many more people use their mobile phones these days to search for things, make purchases, share media and keep in touch. Ensuring that your digital media is mobile-friendly is essential. Coming across the perfect product but on a website that does not allow you to scroll properly can be frustrating. More often than not, in this sort of the situation, the sale will be lost. The effort it takes to get out a laptop, for example, and complete the purchase that way is too great.
- Email campaigns
Email, when used successfully, can be a real asset to any business. However, emails churned out rapidly and sent too frequently can incense people. Having the option to sign up to a weekly or monthly newsletter via your website can be a useful way of creating a mailing list. This also takes away any concerns around GDPR which dominate currently. Make sure that if you are going to do a newsletter that you do it well. Add links and check that it works before sending it out.