How to the Run a Lingerie Business Online

Like all areas of the fashion industry the lingerie business can be as lucrative as it is tumultuous. This is particularly the case for those who of you that are looking to start an online lingerie business. Not only do you have to stay on top of trends in your industry you also have to engage your client base online. Here are some helpful tips and tricks for those who aspire to have their own online lingerie business. 


Know your client demographics

Knowing your client demographics is an important step in marketing your product. Knowing who your clients are, how much money they make and what products they prefer is crucial to the success of your business. For example, a middle-aged housewife may not be looking for a rhinestone bra with matching G-string. It is best to cater your inventory and your marketing to the vast majority of your clients.

Estimate how long it will take you to launch your website and be prepared for setbacks

Getting a website up and running takes a lot of work and no matter how prepared you are there are always unforeseen complications. You should have realistic expectations about when your site will be up and take the time to get it running smoothly.

Know Thy Competition

Market Research is key to maintaining the competitive edge. Be sure to know what your competition is doing so that you can do it better. Social media is your friend Social media can be one of the best tools for marketing your business and staying in touch with your clientele.

Listen to your customer feedback

Be sure to send your client surveys and listen to the customer feedback that is provided on your social media sites Now that you know some tips and tricks to starting your own lingerie business online, be sure to use them to make your company a success. And to see firsthand what a successful online lingerie business looks like be sure to visit And forall the latest and specials from Ann Summers be sure to visit