Your business should not rely only on the customers you already have. It is your responsibility to attract more customers so that your business can grow. Fortunately for businesses with commercial vehicles, your van is an automatic means of advertisement.
According to research published by outdoor advertising giants 3M, in areas with heavy traffic such as Central London, your outdoor signage can be seen by as much as 3000 potential customers every hour. Imagine driving your business van with eye-catching design and detailed contact information through areas like these; you are bound to attract thousands of new customers.
Here’s how you can do it right:
Invest in professional graphic design
If you intend to brand your business van, forget about using in-house talent unless you have very skilled graphic designers, instead outsource your van design to a professional.
An eye-catching design properly complemented with your logo will help you stand out from the competition. It doesn’t matter if it is a freehand sketch, a widget, or a full wraparound, branding your business van will augment your marketing efforts and attract the right kind of customers to your business.
Use big letters
People need to be able to see your company details on your van from a distance. This means using large lettering for the important parts of your message.
When branding your business van for advertising purposes, your business name, contact address and phone number should be done in large letters. Other minor messages like slogan and catchphrases can be done with smaller letters so as not to crowd your design and cause information overload.
Apart from the readability advantage, large letters can easily attract the attention of your potential customers while you are on the move.
Emphasize your company logo
It is not enough to attract attention; you should also make it easy for people to remember your business after your van has gone. One of the easiest ways to achieve this is by using a well-crafted logo.
A well-crafted logo is a worthwhile investment that says a lot about your business. It not only informs customers but also resonates so that they can remember your brand afterwards. This is the secret of top brands like Coca-Cola and Amazon.
Hire a professional graphic designer to create your company logo and position it on your van where it will have the most effect.
Regardless of the option you choose to work with, it is important that you also consider options for protecting your business van, especially if you spend a lot of time on the road.
Use custom plates
These are a cheaper option and can make a huge impact on the right people. You don’t have to completely brand your van, but you can still attract customers to your business. The only downside is that you will not have enough space to put your contact details on the plate, so you may want to consider using it alongside other branding options.
The great thing about custom plates is that you can get one online with minimum hassle.
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