You can have the best business in the world, but if your Internet web presence isn’t up to snuff in terms of design, function, and searchability, you’re going to run into competitive issues.
Specifically to help with browser search returns, take note of the following tips to help your business grow – always start with fantastic, regularly updated content, be sure that you understand how search engine penalties work, be very aware of large algorithm updates from the big companies, and if you need to, hire some professional SEO help to get you moving in the right direction.
Start With Content
Over and over, you’ll hear that content is king. This is always where you need to start. If you don’t have great content that is regularly updated, it’s not going to matter what your website looks like or how many people visit it. Great content is short, to the point, has good links to more information, and stays relevant to the overall topic and theme of your business. If you need to brush up on your writing skills, there are plenty of free tutorials to help you out with that even before you begin the writing itself.
Understand How Penalties Work
One interesting part of how web sites are indexed and searched these days is within the concept of penalties. If you’re a law office, you want to show up in the first page of search engine results when someone types in ‘law office’ and so you’ll put a large part of your budget aside to cover the SEO fees to ensure that happens.
There are a number of different ways to make this happen. But, if Google or Bing decides that how you have placed yourself there is suspicious, they will give you penalties but not tell you. There are ways around algorithmic penalties once you’ve discovered them, but as they change over time, you need to be hyper aware of changes in policy that can affect you.
Be Aware of Algorithm Updates
You’ll see keywords like ‘Panda’ and ‘Penguin’ when it comes to Google algorithm updates. At the very least, research SEO algorithm updates and what they mean to your business. A little bit of information can help you promote growth in a huge way, even if you’re just a small startup.
Hire Some Pro SEO Help
If all else fails, or if you simply just don’t have the time, hire some professional SEO help. This can be in the form of an online company, or perhaps a face-to-face consulting session and some management training. This is probably the simplest and most effective way to promote your business while also avoiding some of the pitfalls of DIY advertising that have become a serious struggle for many people trying to find their way in the online SEO world.