The SEO world is one of complexity and is difficult to understand. At least, that’s what some people in the business will tell you. And only after they have charged you a fortune for updating your meta tags, of course. It does take a time to learn, of course. And it’s also an area of marketing that changes all the time, so you need to keep up to date with new updates. But, whether you want to embrace SEO yourself for your company or hire a firm to do it for you, make sure you are aware of some of the common myths. Here they are.
It’s a solution to all of your problems
Unfortunately, having great SEO in place doesn’t necessarily mean you will sell more, get more sign ups, or have more people spending longer on your site. It will get you more traffic, that’s for sure. But it’s what you do with that traffic afterwards that will really make a difference to your bottom line. Look out for high bounce rates to identify areas that need improving. Think about the copy and content you have on display. Make sure your website looks crisp and professional. And always make it easy for a customer to get what they want, sign up, or buy something.
You only need to please Google
Google is by far and away the most popular search engine. But it isn’t the only one. If you aren’t optimised for Bing and Yahoo! as well, then you are missing out on a tremendous amount of traffic. For example, many people will use the bing voice search tool when trying to find products on the internet, so you are missing out on these people becoming potential customers. Make sure your website is optimised for all the major search engines because you just never know: your next big customer may not like using Google.
You can fix things and leave them
If any SEO company offers you a short-term solution to your problems, just walk away. It’s a long-term game, and should be treated as such. Any quick leaps to the top of the rankings are very likely to be followed with massive penalties. And only then will you discover that the SEO company you hired has employed some techniques that are frowned on. It can be incredibly difficult to have penalties removed, so always be aware of who you are hiring.
SEO is expensive
SEO is only expensive if you get ripped off. If you are worried about hiring a company, find a firm that offers a service similar to a no-win, no-fee lawyer. Companies like wmegroup.com.au can help you leap up the search engines before you pay them a bean. Also, the expense of SEO is all relative. If you have a great landing page that encourages people to buy, it could be worth a fortune to you. Yes, it’s a gamble. But with the right tactics in place, you will reduce your risk and increase the chances of your success.
OK, so that’s your lot for now. If there are any popular myths about SEO that you have heard, don’t be afraid to let us know. Leave a comment in the section below and get involved with the conversation! Until next time!