The development of the internet into the essential tool we cannot do without today has brought with it many rapid advancements in many different areas of our lives. One of the biggest of those advancements is that of how we do business. More specifically, I’m referring to how multinational business has evolved, a large part of which evolution owes its very existence to the direction in which the internet has in itself evolved.
At the core of every multinational business operation resides a set of core principles of operation which suggest the working together of the various elements to form something that’s bigger than the sum of its parts. This is why it proves to be particularly challenging for new players in any market they very well may think is isolated, to get even a small fraction of market share. You might want to compete with a community financial institution for some market share in processing payments for so-called soft services like local marketing, for instance, but when you take a closer look at the affiliation of those would-be competitors you’re trying to take market share away from you find out that their very existence is perhaps exclusively to service a specific arm of a multinational company’s operation.
I remember being made wise to a company by the name of Arvato from a budding Internet Marketer who hails from South Africa. He shared a story with me of how it was a bit of a challenge to fund his account to place PPC ads with Google, which of course was known as Google AdWords at the time. For some reason that probably dates back to the countries dark past of racial division and global isolation, some exchange controls laws were still in place, effectively making it difficult to make and receive global payments.
Arvato was then active in collecting payments from the locals in that country, on behalf of Google, using a bank account with Citibank, rather interestingly!
That was in the early days post 2010-ish. Thankfully things have changed since then, with the most notable of those changes being that of what Arvato states as their core business. It’s basically a debt collection company, but who would have ever known that it was and probably still is part of the multinational business network pointing back to the likes of Google?
Of course Google itself has now been made part of a bigger parent company known as Alphabet, so things get even more mystified.
Thanks to the internet though, consumers can now essentially access products and services from markets which they’d otherwise not have been able to. It’d probably make for an interesting observation to learn that the latest new online casino on which you’re trying your luck is likely connected to the same core gaming engine operator servicing another online casino you might have already been betting on.
You’ll get your sign up bonuses and all the other nuanced perks all the same, but that type of centralisation is a result of the multinational business operation model as fortified by the internet.
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