Two of the major categories as far as blogs go are if the content is generally for business purposes or for personal purposes. And though many of the techniques for creation and maintenance are going to be the same, there are going to be some differences worth noting.
So, if you want to create a business-centric blog right off the bat, you should be sure to follow modern blog creation guidelines, include responsive framework, learn to use ads appropriately in the space available, recognize that smaller content niches usually perform better, and borrow techniques from industry leaders
Follow Modern Guidelines
There are many step-by-step approaches to blog creation that can get you started on your business pathway. Just be aware that because of how Google’s algorithms work, and the way that data is collected and linked to, there will be slight adjustments that you may have to make along the way to specifically be able to target your demographic. No process is entirely guaranteed to work, but there are steps to follow that will at least point you in the right direction.
Include Responsive Options
From a business perspective, it’s important that whatever basic framework you use for your blog, make sure to use a responsive template. This will ensure that your site looks good on a desktop, tablet, or cell phone. One of the easiest ways to turn people off of your content is to make is difficult to read or navigate, and that’s where having automatically resizing text, photos, and columns make a huge difference in overall user experience. And, of course, there will be people who are unable to read your content due to illiteracy or a visual impairment, so you may wish to consider getting something like an avatar from somewhere like WellSaid Labs in place that can read the page for someone and give them all the information they need. Plus, with an AI avatar, you will be able to use the same voice throughout your site, and any other content you create, giving your brand a sense of consistency and a recognizable voice.
Use Ads Appropriately
Smaller Niches Are Better
Big business ideas are probably already largely populated by big businesses. You’ll have trouble generating traffic if you plan on competing in a searchable area that’s already got a lot of corporate interest. For more consistent traffic, make your business website focus on a topic as small as possible, and then dig deep into details to present.
Borrow Techniques From Industry Leaders
When you look up industry leading business blogs, you’ll notice certain trends in terms of organization, content, linking, multimedia use, etc. Feel free to use those techniques in your own design, because as long as you have unique content, there won’t be any penalties in terms of borrowing design ideas.
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