Tips for Creating a Website Portfolio

Portfolios are there to showcase your best work, whatever that may consist of. Online portfolios reduce the need for transport and materials and allow others to look at your work from any location and at any time. When building your own website portfolio, there are many elements that you will need to consider, and using a website designer is a great way to combine your skills and work with your expert design knowledge.

Layout, composition, and theme

The layout of the portfolio is vital, as this will be what intrigues users or makes them click away. When you are thinking about how your site will look, there are many things to consider, and using an expert web design company like will ensure that you are getting the best service, advice, and support from initial designs to follow-ups. It can also help to think about what you are displaying and who your target audience is. Composition and layout are two of the elements that will grab potential clients and customers, and therefore should not be overlooked.

You also need to think about how the site as a whole is set up and how it looks. A good website should be easy to use and navigate, and all the links should be working. Your website is the first place people will come into contact with you and your business, so it sets a precedent for what they can expect from you. You will need to include a home page, an introduction to yourself and your work and contact details, as well as a range of your work for customers to look at.


It can be really tricky to decide on your ‘best work’ as there may be multiple projects that you are proud of and want to display, or you may be overly critical. It is important to offer a range of options without overloading your audience. Web design experts can help you choose what you could include, as well as other industry experts and colleagues. Your portfolio needs to represent you and your work and should therefore include examples focusing on the services or products you are offering from a broad range of previous clients or mock-ups.


The content and copy that you include in your portfolio needs to be informative and engaging and laid out appropriately. There is no use having lots of information if it can’t be found or seen properly. Engaging copy should be informative and also include SEO keywords to ensure that your website pops up at the top of SERPs when relevant words and phrases are searched for. This is one of the best ways to gain more customers and provides organic traffic to your website. The information should also be up to date and correct, especially regarding rates and contact information. Including links to your other sites and social media platforms are also great ideas to gain followers, demonstrate more of your work and connect with clients and other companies, boosting your business and your online presence.