Picking up some branded shopping bags can increase your perceived value in the mind’s of customers and keep bringing them back for more. They’ll even advertise your business to other people as they carry the bags around. That’s great, but there are plenty of ways to squeeze as much advantage as possible from branded bags, including changing the design or messaging with the season.
It might sound like an odd idea at first, but here are just a few reasons why it can be advantageous.
Keep Things Fresh with Your Customers
One of the great things about providing branded bags is standing out from the crowd. If two businesses sell the same things but one uses generic bags and the other uses branded bags, shoppers will probably view the latter more favourably. Unfortunately, people will get used to even the most dramatic design over time. By changing things up every few months, your business will always look like it’s fresh and exciting.
Make Your Bags More Desirable
It’s great when customers value your branded bags – they’ll be more likely to keep using them and advertising your business to other potential customers. By changing bags every few months, you make them into a kind of collectible. If customers know they can’t just pick up another of those cool bags they liked a few months ago, they’ll be more likely to hang onto the ones they get.
Take Better Advantage of Special Offers
Plenty of businessowners simply use an eye-catching design on their branded shopping bags. That works great, but it’s also nice to include special offers, and changing your bags with the season makes that easier. You can perhaps print a code that provides 10% off a certain product range when scanned, or you could advertise an upcoming sales event or the launch of a popular new item. Such offers and enticements provide added value for your customers and keeps them checking back for what’s happening next.
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